Getting started with push notifications

Push notifications are a powerful communication tool that delivers instant, personalized messages directly to users’ devices, attracting their attention and inviting real-time interaction.

You can use push notifications independently or in combination with other channels like email, in-app messages, SMS, or WhatsApp.

Boost sales and conversions

• Send personalized notifications based on product views or purchase behavior, offering tailored recommendations, promotions, or discounts.
• Implement abandoned cart reminders to nudge users into completing their purchases.

Increase user engagement and retention

• Send timely updates about new features, content, or personalized recommendations.
• Notify users about achievements, challenges, or rewards to keep them engaged.

Strengthen brand loyalty

• Share informative content beyond promotions—industry news, tips, or educational materials.
• Celebrate user milestones (e.g., birthdays, anniversaries) with personalized notifications.

To send push notifications using Pushwoosh, you need to complete the following steps:

1. Configure your project

   Set up platforms (iOS, Android, Web, etc.) for push notifications.

   Learn more

2. Embed the Pushwoosh SDK

   Integrate the Pushwoosh SDK into your app or website.

   Learn more

3. Start subscribing users

   Learn more

Craft compelling push notifications that capture user attention and drive engagement. Ensure your messages are clear, relevant, and personalized for maximum impact.

Enhance user experience by sending personalized push notifications tailored to user behavior and preferences.

Once your setup is complete, you can start sending push notifications.

• One-time push: Send a single notification to your audience.
• Recurring push: Automate messages at regular intervals.
• Scheduled push: Predefine a specific time to send notifications.
• Targeted push: Send push messages based on user segmentation.

• Push to all user devices: Send notifications to all devices associated with a UserID.
• iOS interactive push: Add interactive buttons for user actions.
• Subscription prompt: Implement a prompt to request user permission for push notifications.
• Silent push: Deliver push messages without user alerts (e.g., for background updates).

Enable iOS Live Activities to display real-time updates on the iPhone or iPad Lock Screen and Dynamic Island.

Use Custom Data in push notifications to create personalized experiences.

Integrate Deep Links to direct users to specific sections of your app.

Pushwoosh provides comprehensive analytics to help you measure push notification effectiveness and optimize your messaging strategy.

• Per push statistics : Track delivery rates, open rates, and user interactions. Learn more

• Campaign-level insights : Analyze push notification performance within Customer Journeys alongside emails, in-app messages, and SMS interactions. Learn more